



1-on-1 Coaching Built for Busy Professionals Training for their upcoming IRONMAN and IRONMAN 70.3
You have a demanding career and a packed schedule. You can’t afford to waste hours on "junk miles" or trial-and-error plans. You need a high-ROI training system that maximizes your limited time and fits your lifestyle.
You're tired of choosing between your race, your career, and your family. You shouldn't have to disappear for nine months to finish your IRONMAN strong. You need a plan that fits into your life.
You're worried you're not training enough to finish strong. Cookie-cutter plans assume you have unlimited time and energy. You need a coach gets you to the start line confident, prepared, and ready to perform.
Coaching engineered for athletes with full lives, high-ROI training, real-world flexibility, and a coach who adapts when life happens.


• Built around work, family, and schedule
• Optimized for 8–12 hour training weeks
• Adjusted as life changes
Your training is designed specifically for you and updated weekly based on your goals, schedule, and how you're responding to training. No junk miles. No guesswork.

• Video-based swim and run analysis
• Race pacing guidance
• Strategy modeling
• Injury risk reduction
When training time is limited, technique and strategy matter more than volume. We focus on the highest-leverage gains: better form, smarter pacing, race-day execution — so every hour you train delivers maximum return.

• Unlimited communication
• Comments on every workout
• Weekly check-ins
• Adjustments based on performance
You're never training alone. When meetings run late, kids get sick, or travel breaks your routine, your coach adapts the plan in real time so you stay on track without burning out.

• Nutrition and fueling basics
• Recovery guidance
• Real-world experience balancing training with life
• Athlete discounts and perks - Including 25% off ROKA Multisport gear and nutrition credits through TheFeed.com, available to all TriFocus athletes.
Real Athletes. Real Schedules. Real Lives.

Ironman 70.3 Finisher
"Paul delivers structured, adaptable coaching that respects my life while still pushing performance. It's the kind of guidance that actually builds long-term progress."
- Magretha C.


Ironman Finisher
"I wouldn't have finished my Ironman without Paul's coaching. The training was clear, realistic, and kept me moving forward when things got hard."
- Juan B.


8x Marathon Runner
"I've run 8 marathons over the last 20 years, and my most recent races in my 60's were better than the ones I ran in my 40's. Paul's coaching brings structure, patience, and purpose into training. Also, his methods show that smart, adaptive training beats blindly grinding harder."
- Jeff F.

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MEET YOUR COACH
Paul El Zoghbi
Before coaching, I spent years as a management consultant solving complex problems. Today, I’m a dad, husband, and Ironman athlete who applies that same problem-solving mindset to helping everyday athletes train smarter and stay consistent.
If you've ever wondered whether it's actually possible to train for IRONMAN without sacrificing the things that matter most — my coaching is built to prove it is.

Some Frequently Asked Questions
TriFocus Coaching is for everyday athletes that have busy schedules through work or family life. I specialize in triathletes and runners that want to complete an event, but don't know where to start. I will help you reach your potential and get the best result possible. Typical events that athletes use TriFocus for are full and half IRONMANs.
Not at all. Many of my athletes start with no formal training background, but will become a proficient athlete very quickly. This is because your I will build you a plan from where you are starting, not where someone else is, and will adapt the plan based on your progression.
Most generic plans fail because they don’t adapt to your schedule, stress, recovery, or life changes. My approach is fully customized and adjusted week-to-week.
Apps give you workouts. Coaching gives you a training partner that is checking in with you and supporting you along the way. I analyze your training, adjust as needed, and help you understand the why behind the work.
Your plan adapts. Training should support your life and not compete with it.
Yes - and in fact, I completed an international IRONMAN with a 2 year old while having a demanding job, no swimming and no previous bike experience to start. I personally was coached and having that support helped me cross that finish line with confidence and feeling energized after a long day.
Ready to Train for Your IRONMAN Without Sacrificing the Rest of Your Life?
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